Social Media Marketing
We help brands recognize and implement the media strategies that best align with their existing and potential audiences.
The way your audience navigates through the digital landscape across screens, platforms, and mediums is constantly evolving. Your media plan needs to model that behavior, shifting with the audience on a daily, weekly, and quarterly basis.
Ihifix Digital plans, tests, and pivots media strategies to adapt to your business needs and, most importantly, your customers. Search behavior is shifting. Your customer is conducting more research-based searches than ever before, looking for the best products or services, product or brand reviews, and conducting price comparisons. Your potential customers are empowered to make the most informed decision before they buy, call, act, and convert.
It is our job at Ihifix to identify these behaviors and segment customers into audiences based on intent. We do this by using primary data and audience attributes from our search and data partners.
As your customers navigate multiple social media platforms a day, your business must stand out with quality content to make an impact. In order to break through the thousands of pieces of content a viewer is consuming daily, quality content & creativity are essential to driving true business outcomes through Paid Social Advertising.
Based on your business objectives and access to primary party data and customer insights, we will provide ongoing paid social campaigns, targeting, messaging, creative, and copy recommendations across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and YouTube.
We have the ability to plan, activate, optimize, and analyze programmatic campaigns end-to-end. This allows us to measure insights that influence the path to purchase while uncovering new paths to conversion.
We will evaluate where you are in the process by prioritizing your products to advertise, keyword research, identifying budgets, implementing campaigns, and providing ongoing optimizations. We work with you to decide if Sponsored Products, Sponsored Brands, Stores, Display, Video, or its demand-side platform (DSP) are right for you and your business goals.